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What s in a NAME? : Advertising and the Concept of Brands

"Jones,John Philip"

What s in a NAME? : Advertising and the Concept of Brands - 2nd - "PHI,New D" 2003

YES

ISBN: 81-203-2447-1

Subjects--Topical Terms:
Advertising Management Studies

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What s in a NAME? : Advertising and the Concept of Brands

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