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"Strategic Brand management : Building,Measuring and managing Brand Equity"

"Keller,Kevin Lane"

"Strategic Brand management : Building,Measuring and managing Brand Equity" - 2nd - New Delhi "PHI,New " 2007

YES

ISBN: 81-7758-487-1

Subjects--Topical Terms:
Brand Management Studies

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"Strategic Brand management : Building,Measuring and managing Brand Equity"

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