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Services Marketing Integrating Customer Focus Across the Firm

Valarie A Zeithaml et al.

Services Marketing Integrating Customer Focus Across the Firm - 5th - New York McGraw - Hill Higher Educ 2011

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ISBN: 978-0-07-070099-4

Subjects--Topical Terms:
Services Marketing Management Studies

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Services Marketing Integrating Customer Focus Across the Firm

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