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Advertising,Promotion and Suipplemental Aspects of Integrated Marketing Communication

Shimp,Terence A

Advertising,Promotion and Suipplemental Aspects of Integrated Marketing Communication - 6th - Thompson,Aust 2003

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ISBN: 0-03035271-1

Subjects--Topical Terms:
Advertising Management Studies

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Advertising,Promotion and Suipplemental Aspects of Integrated Marketing Communication

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