"Strategic Brand management : Building,Measuring and managing Brand Equity" (Record no. 225452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240823s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7758-487-1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 658.827 P8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Keller,Kevin Lane" |
| 245 #0 - TITLE STATEMENT | |
| Title | "Strategic Brand management : Building,Measuring and managing Brand Equity" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2008 |
| Name of publisher, distributor, etc | "Pearson Education,New " |
| 500 ## - GENERAL NOTE | |
| General note | YES |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Permanent location | Current location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| CENTRAL LIBRARY, NOORUL ISLAM CENTRE FOR HIGHER EDUCATION | CENTRAL LIBRARY, NOORUL ISLAM CENTRE FOR HIGHER EDUCATION | 01/07/2016 | "Book On Wheels, Tirunelveli" | 625.00 | 658.827 P8 | 74167 | 08/23/2024 | Books |