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"Strategic Brand management : Building,Measuring and managing Brand Equity"
Material type:
TextLanguage: ENGLISH Publication details: 2004 "PHI,New " New DelhiEdition: 2ndISBN: - 81-203-2309-2
| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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CENTRAL LIBRARY, NOORUL ISLAM CENTRE FOR HIGHER EDUCATION Management Studies | CENTRAL LIBRARY, NOORUL ISLAM CENTRE FOR HIGHER EDUCATION | 658.827 P4 (Browse shelf(Opens below)) | Available | 25723 |
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| 658.827 P3 Brand Child | 658.827 P3 Brand Failures | 658.827 P3 Brand Driven | 658.827 P4 "Strategic Brand management : Building,Measuring and managing Brand Equity" | 658.827 P5 Protecting the Brand | 658.83 N3 Marketing Research | 658.83 N4 Fundamentals of Marketing |
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