"Lilien,Gary L and Arvind Rangaswamy" <br/><br/>
Marketing Engineering 

 - 2nd 
 -  Pearson Education (Singapore)    2003 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>81-297-005-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Studies 
<br/><br/><label>Dewey Class. No.: </label>