"Cravens,David W [et al]" <br/><br/>
Strategic Marketing Management Cases 

 - 6th 
 -  "IRWIN,B"  1999 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>0-256-26125-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Studies 
<br/><br/><label>Dewey Class. No.: </label>