TY  - BOOK
AU  - Jagadish N Sheth
AU  -  Atul parvatiyar (ed)
TI  - Relationship Marketing
SN  - 81-7829-104-5
PY  - 2002///
PB  - "RB,New Delhi"
KW  - Marketing
KW  - Management Studies
N1  - TRANSFERED
ER  -