TY  - BOOK
AU  - "Clow,Kenneth E"
AU  - " Baack,Donald"
TI  - "Integrated Advertising,Promotion and Marketing Communications"
SN  - 81-203-2450-1
PY  - 2003///
PB  - "PHI,New D"
KW  - Advertising
KW  - Management Studies
N1  - YES
ER  -