TY  - BOOK
AU  - "Jones,John Philip"
AU  - " Slater,Jan S"
TI  - What's in a NAME? : Advertising and the Concept of Brands
SN  - 81-203-2447-1
PY  - 2003///
PB  - "PHI,New D"
KW  - Advertising
KW  - Management Studies
N1  - TRANSFERED
ER  -