TY  - BOOK
AU  - "Stafford,Marla R"
AU  - " Faber,Ronald J"
TI  - "Advertising,Promotion, and New Media"
SN  - 81-203-2739-X
PY  - 2005///
CY  - New Delhi
PB  - "PHI,New  "
KW  - Advertising
KW  - Management Studies
N1  - TRANSFERED
ER  -