"Jones,John Philip" <br/><br/>
What s in a NAME? : Advertising and the Concept of Brands 

 - 2nd 
 -  "PHI,New D"  2003 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>81-203-2447-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>