TY  - BOOK
AU  - "Clow,Kenneth E"
AU  - " Kurtz,David L"
TI  - "Services Marketing, : Operation, Management, and Strategy"
SN  - 81-7722-376-3
PY  - 2003///
CY  - New Delhi
PB  - "Wiley Dreamtech,New "
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -