TY  - BOOK
AU  - "Clow,Kenneth E"
AU  - " Baack,Donald"
TI  - "Integrated Advertising, Promotion, and Marketing Communications"
SN  - 81-203-2450-1
PY  - 2005///
PB  - #VALUE!
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -