"Duncan,Tom" <br/><br/>
Principles of Advertising and IMC 

 - 2nd 
 -  "Tata Mcgraw Hill,New "  2005 
<br/><br/> TRANSFERED 
<br/><br/><label>ISBN: </label>0-07-060159-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>