TY  - BOOK
AU  - "Peter,Paul"
AU  - " Olson,Jerry C"
TI  - Consumer Behaviour and Marketing Strategy
SN  - 0-07-060158-5
PY  - 2005///
CY  - New Delhi
PB  - "TMH,New "
KW  - Consumer
KW  - Management Studies
N1  - YES
ER  -