Arens William F <br/><br/>
Contemporary Advertising 

 - 10th 
 -  TMH New D  2008 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>978-0-07-066766-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>