TY  - BOOK
AU  - "Keller,Kevin Lane"
TI  - "Strategic Brand management : Building,Measuring and managing Brand Equity"
SN  - 81-7758-487-1
PY  - 2007///
CY  - New Delhi
PB  - "PHI,New  "
KW  - Brand
KW  - Management Studies
N1  - YES
ER  -