O'Guinn [et al] <br/><br/>
Advertising and Integrated Brand promotion 

 - 4th 
 -  "Thomson,Aust"  2007 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>81-315-0158-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>