Belch E George <br/><br/>
Advertising and Promotion 

 - 7th 
 - New York  McGraw - Hill Higher Educ  2010 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>978-0-07-014496-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>