Harish. R <br/><br/>
"Brand Equity Measurement, concepts and applications" 

 - 1st 
 -  ICFA I  University   2007 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>81-314-1228-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Equity Measurement Management Studies 
<br/><br/><label>Dewey Class. No.: </label>