TY  - BOOK
AU  - Harish. R
AU  -  Gopalakrishnan P S Ed.
TI  - "Brand Equity Measurement, concepts and applications"
SN  - 81-314-1228-2
PY  - 2007///
PB  - ICFA I  University 
KW  - Brand Equity Measurement
KW  - Management Studies
N1  - YES
ER  -