TY  - BOOK
AU  - Pramod Rao
AU  -  Sarika Gadhawe Ed.
TI  - Service marketing a multi dimensional Approach
SN  - 81-314-0824-8
PY  - 2007///
CY  - Hyderabad
PB  - The ICFAI University  
KW  - Service marketing
KW  - Management Studies
N1  - YES
ER  -