TY  - BOOK
AU  - Valarie A Zeithaml et al.
TI  - Services Marketing Integrating Customer Focus Across the Firm
SN  - 978-0-07-070099-4
PY  - 2011///
CY  - New York
PB  - McGraw - Hill Higher Educ
KW  - Services Marketing
KW  - Management Studies
N1  - YES
ER  -