TY  - BOOK
AU  - "William,Pride M"
AU  -  Ferrell O C
TI  - "Marketing : Planning, Implemetation and Control"
SN  - 978-81-315-1231-9
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning 
KW  - Marketing
KW  - Management Studies
N1  - YES
ER  -