00477nam a2200169Ia 450000500170000000800410001702000220005804100120008008200150009210000200010724500610012725000080018826000390019650000080023565000450024370000190028820240823032424.0240823s9999||||xx |||||||||||||| ||und|| a978-81-315-0654-7 aENGLISH A658.802 P8 a"Sigy,Joseph M" 0aIntegrated Marketing Communications A Strategic Approach a1st c2008bCengage Learning aNew Delhi aYES aIntegrated MarketingbManagement Studies a" Rahtz,Don R"