TY  - BOOK
AU  - "Hoffman,Douglas K"
AU  - " Bateson,John E G"
TI  - Marketing of Services
SN  - 978-81-315-0531-1
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning 
KW  - Management
KW  - Management Studies
N1  - YES
ER  -