"Kapferrer,jean Noel" <br/><br/>
Strategic Brand Management 

 - 1st 
 -  "Global,London"  1994 
<br/><br/> YES 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management Studies 
<br/><br/><label>Dewey Class. No.: </label>