TY  - BOOK
AU  - "Belch,George E"
AU  - " Belch,Michael A"
TI  - Advertising and Promotion
SN  - 0-07-058194-0
PY  - 2004///
PB  - TMH New D
KW  - Advertising
KW  - Management Studies
N1  - TRANSFERED
ER  -