TY  - BOOK
AU  - Graeme Drummond
AU  -  John Ensor
TI  - Stratrgic Marketing Planning and Control
SN  - 0-7506-5236-5
PY  - 2002///
PB  - "Butterworth Heinenann,Burli"
KW  - Strategic Marketing Management
KW  - Management Studies
N1  - YES
ER  -