Philip Kotler et al. <br/><br/>
Marketing Management 

 - 13th 
 -  "Pearson Education,"  2012 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>978-81-317-1683-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management Management Studies 
<br/><br/><label>Dewey Class. No.: </label>