Gerard J Tellis <br/><br/>
Effective Advertising 

 - 1st 
 -  "Response,New "  2004 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>81-7829-370-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General General 
<br/><br/><label>Dewey Class. No.: </label>