"Keller,Kevin Lane" <br/><br/>
"Strategic Brand management : Building,Measuring and managing Brand Equity" 

 - 3rd 
 -  "Pearson Education,New "  2008 
<br/><br/> YES 
<br/><br/><label>ISBN: </label>81-7758-487-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management Studies 
<br/><br/><label>Dewey Class. No.: </label>