TY  - BOOK
AU  - "Kerin, Roger A"
AU  - " Peterson, Robert A"
TI  - Strategic Marketing Problems : Cases ans Comments
SN  - 978-81-5531-0
PY  - 2011///
PB  - Pearson Education Internat
KW  - Strategic Marketing Management
KW  - Management Studies
N1  - YES
ER  -