TY  - BOOK
AU  - Jagdish N Sheth
AU  -  Athul Parvatiyar
TI  - Handbook of Relationship Marketing
SN  - 81-7829-104-5
PY  - 2002///
PB  - "Response Books,New "
KW  - Management
KW  - Management Studies
N1  - YES
ER  -