00410nam a2200133Ia 450000500170000000800410001704100120005808200150007010000280008524501050011326000090021850000080022765000410023520240823065856.0240823s9999||||xx |||||||||||||| ||und|| aENGLISH A658.800 Q8 aCris Abraham Kochikalam 0aInfluence of Brand Experience on Brand Preference:A Study among Decorative Paint Customers in Kerala c2018 aYES aBrand PreferencebManagement Studies