Arens William F <br/><br/>
Advertising 

 - 1st 
 -  MGH,B  2002 
<br/><br/> REFERENCE 
<br/><br/><label>ISBN: </label>0-07-112293-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>