Shimp,Terence A <br/><br/>
Advertising,Promotion and Suipplemental Aspects of Integrated Marketing Communication 

 - 6th 
 -  Thompson,Aust  2003 
<br/><br/> REFERENCE 
<br/><br/><label>ISBN: </label>0-03035271-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management Studies 
<br/><br/><label>Dewey Class. No.: </label>