TY  - BOOK
AU  - Shimp,Terence A
TI  - Advertising,Promotion and Suipplemental Aspects of Integrated Marketing Communication
SN  - 0-03035271-1
PY  - 2003///
PB  - Thompson,Aust
KW  - Advertising
KW  - Management Studies
N1  - REFERENCE
ER  -