00314nam a22001337a 4500 OSt 20250925102950.0 250925b |||||||| |||| 00| 0 eng d 0972-9097 Journal The IUP Journal of Brand Management Management ddc CR 0 1 0 0 ddc 0 0 NICHELIB NICHELIB REF 2025-09-25 0 2025-09-25 10:27:50 2025-09-25 CR 249428 249428